Help for Wirral Plumbers & Electricians
Struggling with Google Maps Rankings
If you’re a local tradesperson and customers can’t find you when they search, we might be able to help.
“Plumber Wirral”
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Understanding the Problem
Here’s what we’ve noticed working with Wirral tradespeople over the years.
When You’re Ranking Around #15 on Google Maps:
• Your phone stays pretty quiet
• You’re only visible to people who scroll down
• Most people never see your business at all
• You might get a handful of calls per month from Google
When You’re in the Top 3:
• People actually see you when they search
• Your phone starts ringing more consistently
• You don’t have to rely as much on word-of-mouth alone
• Work becomes more predictable
The difference between position #15 and position #3 is significant. Not because of any magic formula, but simply because that’s where people look.
Why Local Trades Struggle on Google
These are the patterns we see most often with Wirral tradespeople.
Low Visibility
You do good work, but when someone searches “plumber near me” in the Wirral, larger companies from Liverpool often appear first. It’s frustrating when you’re local and they’re not.
Reviews Matter More Than We’d Like
Customers check Google reviews before calling. If you have 7 reviews and another business has 90, they’ll usually call them first—even if your work is better.
Google Doesn’t Know Your Area
Your website might not mention specific Wirral locations like Birkenhead, Heswall, or West Kirby. Google’s algorithm doesn’t understand you cover the whole peninsula.
Inconsistent Information
Your business name, address, or phone number might be listed differently across various websites. This confuses Google and hurts your rankings.
How We Approach This
We’re not going to promise you’ll be #1 in 30 days. That’s not how Google works, and anyone who guarantees specific rankings isn’t being honest with you.
What we can do is methodically work through the factors that Google actually uses to rank local businesses: your Google Business Profile setup, review collection, website optimization for local searches, and citation consistency.
Most of our Wirral clients see meaningful improvement in 60-90 days. Some faster, some slower—it depends on your starting position and your specific trade.
How We Help Wirral Trades
Here’s what the work actually involves.
What’s Included:
- Website Optimization — We’ll update your existing site (or build a simple one) to mention the specific Wirral areas you serve. This helps Google understand your coverage.
- Google Business Profile Setup — Properly configure your profile with the right categories, descriptions, and service areas. Most businesses have this set up incorrectly.
- Review Collection Help — We’ll set up a simple system to ask satisfied customers for reviews. This is probably the single most important ranking factor.
- Local Content — Blog posts and service pages that mention Wirral locations. Google needs to see you’re genuinely serving these areas.
- Citation Cleanup — Fix inconsistent business listings across directories. This is tedious but necessary work.
- Monthly Check-ins — We’ll review what’s working and what needs adjustment. Local SEO isn’t set-it-and-forget-it.
- Transparent Reporting — You’ll see your rankings, clicks, and calls. No hiding behind vanity metrics.
Want to See Where You Stand?
We can do a quick audit of your current Google Maps position and explain what would be involved to improve it. No obligation.
Or text “WIRRAL” to get started
We Work With Trades Across the Wirral
We understand the Wirral market and help local tradespeople show up when customers search.
A Recent Client
“I was somewhere around position #19 for ‘plumber Wirral’ and basically invisible to most people searching. After a few months working with L1, I moved up to the top 3. The difference in call volume was noticeable—went from maybe 6-7 Google calls per month to getting them pretty consistently throughout the week. It took about 9 weeks to see real movement, which is roughly what they said it would take.”
Plumber, Wirral
Want to Discuss Your Situation?
If you’re a Wirral tradesperson struggling to get found on Google, we’re happy to have a chat about what might help.
📞 Call 07451 211738We work with tradespeople across the Wirral: Birkenhead, West Kirby, Heswall, Wallasey, Hoylake, and surrounding areas.