L1WEBTIPS

content strategy

The ‘Boring’ Business Myth: How a Liverpool Accountant Can Create More Interesting Content Than a Food Blogger

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“I’d love to do more marketing, but my business is just… boring.” It’s a statement we hear all the time, often spoken with a sigh of resignation. It comes from some of the most skilled and essential professionals in our city—the accountant in the commercial district, the solicitor on Castle Street, the plumber with a … Read more

The “Penny Lane” Social Media Strategy: How to Turn Liverpool Followers into Paying Customers

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Social Media Marketing Liverpool

Are you talking to yourself on social media? You spend time taking a perfect photo—of a freshly baked sourdough, a perfectly finished roofing job, a stunning new hair colour—you post it, and then… crickets. A few likes from your mum and your most loyal mate. Zero comments. Zero enquiries. Zero sales. It’s a massive frustration. … Read more