Is Your Website Losing You Liverpool Customers? 8 ‘Bold’ Changes to Make Today
Does your website make your professional business look… cheap?
It’s a tough question, but you need to be honest. You’re a skilled roofer, one of the best in Liverpool, but your website, your digital shop window, makes you look like an amateur. And it’s not just a feeling; it’s a fact. A study by Stanford University found that 75% of consumers admit to making judgments about a company’s credibility based on its website design.
This is a crisis of confidence, and it’s costing you customers.
We see it all the time. A business we’ll call “Anfield Roofing” does top-quality work, but their website is slow, the headline is boring, and the photos are non-existent. A potential customer lands on their page, feels that instant sense of distrust, and clicks away in under 10 seconds—straight to a competitor.
The good news? Fixing this is faster and easier than you think. Here are 8 bold, smart changes you can start on today.
1. Change Your Headline from ‘Boring’ to ‘Bold’
Your homepage headline must answer the question: “Why should I trust you?”
- The Cheap-Looking Before:
Anfield Roofing Services - The ‘Bold’ After:
Liverpool's 5-Star Rated Roofers | Guaranteed Repairs & 24/7 Emergency Call-Outs
The “before” is passive. The “after” is a conversion machine. It leads with social proof (5-Star Rated), removes risk (Guaranteed), and solves an urgent need (24/7 Call-Outs).
2. Make Your Website ‘Fast’ (Fix Your Images!)
A slow website is the #1 sign of an amateur. A 1-second delay in page load time can cut your conversions by 7%. The main culprit? Massive, uncompressed image files.
Action: Before you upload any image, use a free online tool like TinyPNG to compress it. It’s a non-negotiable rule.
3. Use ‘Creative’ Images That Build Trust
Stock photos are poison. You need authenticity. I recommend the “Job Completion Kit”: a simple habit of taking two specific photos on your phone after every successful job.
- The Hero Shot: A clean, wide photo of the finished roof.
- The Team Pride Shot: A friendly photo of your team with the happy homeowner (with permission!).
This is creative content that proves you’re the real deal.
4. Add Obvious Trust Signals
A customer’s eye subconsciously scans for signs of trust. Sprinkle them on your site: logos of trade federations (like NFRC), a clear “Fully Insured” statement, and logos for payment methods you accept. These small visual cues shout “professional.”
5. Make Your Phone Number Unmissable
For a roofer, a phone call is a lead. Your phone number should be in the top-right corner of EVERY page, and it must be “click-to-call” on mobile so a user can tap and instantly dial.
6. Prove You’re a Local Expert
Customers hire local firms. Tell them where you work. Don’t just say “Liverpool.” Add a line to your homepage like, “Proudly serving Anfield, Walton, Aigburth, Crosby, and across Liverpool.”
7. Have a Clear Call to Action (CTA)
Don’t assume visitors will find your “Contact Us” page. Guide them. At the bottom of every service page, have a bold, clear button that says Get Your Free, No-Obligation Quote Today.
8. And The #1 Mistake That Instantly Kills Credibility…
Using a generic email address. After all this work to look professional, you can’t have AnfieldRoofing88@gmail.com as your contact. It shatters the illusion. You need an email address that matches your domain (e.g., contact@anfieldroofing.co.uk). It’s a small detail with a huge impact.
Your Next Step
Transforming your website from a liability into a customer-generating machine isn’t about a massive overhaul. It’s about making small, smart changes that build trust and drive action.
But where do you start? Our Free Business Audit doesn’t just show you what to fix. It reveals the simple, ‘Bold’ changes that your top competitors are likely already using to win the customers that should be yours.
Stop letting your website undermine your professionalism. It’s time to look as good online as you are on the job.
Claim Your Free, No-Obligation Audit and See Your Top 3 Opportunities Now
