For many Liverpool businesses, the summer months bring a change of pace. The phone might ring a little less, footfall can be quieter, and the temptation is to switch off and match the city’s relaxed, sunny vibe.
This is the single biggest strategic mistake you can make.
While your competitors are mentally on the beach, the quieter summer period presents a golden opportunity. It’s the perfect time to do the foundational digital marketing work that will have you sprinting ahead in September, just as everyone else is slowly getting back into gear.
Think of it this way: SEO is about momentum. Going completely silent online for two months is like stopping your car on a hill; you lose all your momentum and have to work twice as hard to get started again.
Your Summer SEO Plan in 3 Steps:
- Deep Clean Your Digital Front Door: Refresh your Google Business Profile and check your site speed.
- Plan Your Autumn Content: Use the “Customer Question” method to brainstorm 5 new blog topics in under an hour.
- Build Your 5-Star Reputation: Personally email 10 past clients and ask for a review.
1. The “Digital Deep Clean”
Before you can build, you need to know your foundations are solid. A summer afternoon is the perfect time for a quick audit.
Your High-Impact Task: Refresh Your Google Business Profile.
Your Google Business Profile is your digital front door. More people see it than your homepage. Go to your profile right now and:
- Upload Fresh Photos: Add at least 3-5 new, high-quality photos. A sunny shot of your premises, your team enjoying the weather—anything that shows you’re active and human.
- Create a Post: Use the “Add update” feature to post about your summer opening hours or a special offer.
- Check Every Detail: Is your phone number, address, and opening hours 100% accurate? Inaccuracy kills trust.
Your 60-Second Task: Check Your Website Speed.
Google loves fast websites, and so do users. Go to Google’s PageSpeed Insights tool (it’s free), type in your website address, and see your score. If your ‘mobile’ score is in the red, it’s a clear sign that your site’s speed could be holding you back from ranking higher.
2. Plan Your Autumn Content in One Hour
When things get busy in October, the last thing you’ll have time for is thinking about what to write. Do it now, when you have the headspace.
Your Simple Content Hack: The “Customer Question” Method.
Forget complex keyword tools. Just do this:
- Open a notebook or a new document.
- Write down the 5 most common questions your customers have asked you so far this year.
- Congratulations, that’s the title of your next 5 blog posts.
This simple method guarantees your content will be relevant and valuable because it directly answers your customers’ known problems.
3. Build Your Five-Star Reputation
Why is this so important? Because research shows that over 90% of consumers read online reviews before visiting a business. Your reviews are your modern-day word-of-mouth. A steady stream of positive reviews is the most powerful trust signal in local SEO.
Your Action Plan:
Make a list of your 10 favourite clients from the first half of the year. Send each one a short, personal email. Don’t just send a generic link. Say something like:
“Hi [Client Name], hope you’re having a great summer. I was just looking back on the project we did together and was really proud of the result. If you have a spare moment, a review on our Google page would be massively appreciated. It makes a huge difference for a local business like ours.”
A personal touch goes a long way.
Your Next Step
Don’t let the summer slowdown kill your momentum. Use this time strategically, and you’ll enter the autumn with a huge, unfair advantage over your competitors.
Our Free Business Audit is the perfect way to kickstart your summer SEO overhaul. We’ll give you a clear, prioritised checklist of what to work on, so you can make the biggest impact in the shortest amount of time.
