Is your business’s Facebook Page gathering digital dust? 🕸️
You post now and then, but the only ‘engagement’ comes from your aunt and a few loyal friends. It can feel like you’re talking to an empty room, and it’s easy to wonder if it’s even worth the effort.
The truth is, most small businesses are using Facebook wrong. A professional Page isn’t just a social media profile—it’s one of your most powerful tools for finding new customers, building trust, and growing your brand right here in Liverpool and beyond.
This guide will show you how to fix it. We’ll walk you through setting up your page correctly, creating content that people love, and turning your followers into real, paying customers.
Step 1: Build a Rock-Solid Foundation
First impressions matter. An incomplete or unprofessional page can make potential customers click away in seconds. Let’s make sure yours looks the part.
If you’re starting from zero, head to the Facebook Page creation page to begin.
Next, perfect these key elements:
- Profile Picture: This must be your business logo. Make it sharp and clear, even when it’s small.
- Cover Photo: This is your digital billboard. Use it to show what you do, who you serve, or your physical location. A free tool like Canva has templates to make this easy.
- Username: Claim your unique username (e.g.,
@L1WebTips). This creates a clean URL (facebook.com/L1WebTips) and makes you easy to tag. - ‘About’ Section: Fill out everything. Tell your story, list your services, and include keywords people would search for to find a business like yours.
- Call-to-Action (CTA) Button: This is crucial. Use the button at the top of your page to let users “Book Now,” “Call Now,” “Shop Now,” or “Contact Us.” It turns your page from a profile into a lead-generation tool.
[Image showing the key elements of a Facebook page]
Step 2: Create Content That Stops the Scroll
With a great-looking page, it’s time to create posts that grab attention. The secret is variety.
Content Types That Work:
- High-Quality Images: The fastest way to stop the scroll. Showcase your products, your food, or before-and-afters of your service.
- Carousels: A series of images in one post. Perfect for telling a story, showing off different features of a product, or a mini tutorial.
- Reels & Short Videos: This is Facebook’s favourite format for reach. Don’t overthink it! A quick behind-the-scenes clip from your phone can get more views than a polished photo. 🎬
- Questions and Polls: The easiest way to boost engagement. Simply ask your audience a question: “Who’s joining us for lunch today? Tag your food buddy 👇”
Simple Content Ideas That Get Results:
- Showcase Your Business: “Our new collection just landed! ✨ Pop in and see us—we’re right next to the bakery on High Street.”
- Share Helpful Tips: A café could post a tip for “The secret to a silky-smooth latte ☕,” while a plumber could offer “3 things to check before calling for a leaky tap.” This builds authority.
- Go Behind the Scenes: People connect with people. Post a photo of your team, your workspace, or even an unboxing of new supplies.
Of course. Here is a new, detailed section on Facebook Reels, written in the same practical, beginner-friendly style. I’ve placed it within “Step 2” as it’s a crucial part of a modern content strategy.
Here is the new section ready to be added to the article:
Spotlight on Reels: Your Secret Weapon for Maximum Reach
If you only have time to focus on one type of content, make it Reels.
Facebook (and its parent company, Meta) is heavily promoting short-form video to compete with TikTok. This means the algorithm is designed to push Reels to a huge audience, including people who don’t even follow you yet. For a small business, this is a golden opportunity for free exposure.
Don’t be intimidated by video. Your Reels don’t need to be Hollywood productions. In fact, authentic, behind-the-scenes content often performs best.
Simple Reel Ideas Any Local Business Can Use:
- 🎬 A Day in the Life: A 15-second montage of you opening the shop, preparing a product, or setting up for a customer.
- ✨ Before & After: Incredibly powerful for services. Show a dirty car becoming clean, a garden getting a makeover, or a haircut transformation.
- 💡 Quick Tip: Share a single, valuable piece of advice related to your industry. A baker could show the right way to knead dough; a mechanic could show how to check tyre pressure.
- 📦 Pack an Order: People love watching orders being prepared. It’s satisfying and shows appreciation for your customers.
- 👋 Meet the Team: A quick 10-second clip introducing a staff member with their name and role. It puts a human face to your business.
Quick Tips for Creating Reels That Work:
- Use Trending Audio: Tap the “Audio” button when creating a Reel. Look for songs or sounds with a small upward-trending arrow icon next to them. Using popular audio can significantly boost your views. You can find more inspiration on Meta’s official Reels page.
- Hook Them in 3 Seconds: Start with a bold text overlay that grabs attention, like “You’re making coffee wrong” or “One thing our customers always ask…”
- Add On-Screen Text: Many people watch videos with the sound off. Use text to explain what’s happening or to list key points.
- Have a Call-to-Action (CTA): End your video by telling people what to do next. “Follow us for more tips!” or “Visit us on Bold Street this weekend!”
Step 3: Post Smart with Consistency and Timing
Posting randomly won’t build momentum. Consistency is key. It tells the Facebook algorithm your page is active and it tells your audience you’re reliable.
- Find Your Rhythm: Aim for 3-5 high-quality posts per week. It’s better to post three great things than seven boring ones.
- Post When People are Listening: Don’t guess when your audience is online. Use the free [suspicious link removed] to check the ‘Insights’ tab. It will show you the exact days and hours your followers are most active.
- Save Time with Scheduling: You don’t have to post live. Use Meta Business Suite or a tool like Later.com to schedule your posts for the week in one sitting.
Step 4: Grow Your Audience (Without a Big Budget)
You have a professional page and great content. Now, let’s get more eyes on it.
Free Growth Strategies:
- Run a Giveaway: A simple “Win a [product/service]!” contest is a proven way to get shares, tags, and new followers.
- Engage in Local Groups: Join relevant Liverpool community or industry groups as your Page. Be helpful, answer questions, and join conversations. Add value first, don’t just spam your link.
- Cross-Promote: Add your Facebook Page link to your email signature, website footer, and other social media profiles.
Smart Paid Strategies:
A small budget can go a long way on Facebook.
- Boost Your Best Post: Got a post that’s getting great organic engagement? Spend £5-£10 to “boost” it to a targeted local audience. This is the simplest form of advertising.
- Run a Page Likes Ad: Create a simple ad with the goal of getting more followers from your specific area. You can learn the basics from Meta’s Beginner’s Guide to Advertising.
Pro Tip: Connect Your Instagram for Double the Power
Linking your Facebook and Instagram accounts is a game-changer. It streamlines your workflow and unlocks professional features.
Connecting your accounts gives you:
- One Inbox: Manage all your DMs and comments from both platforms in one place.
- Easy Scheduling: Post to Facebook and Instagram at the same time.
- Better Ads: Run more effective ads across both platforms seamlessly.
The Final Word: From Dusty Page to Marketing Machine
Growing a Facebook Page is about being visible, helpful, and approachable. By building a strong foundation and posting valuable content consistently, you can turn your page from a forgotten profile into a genuine asset for your business.
Need a hand getting it right? At L1WebTips.com, we specialise in helping local businesses shine online. Get in touch, and let’s make your social media work for you.
