Do I need a website already?

Ideally yes, but we can still cover Google Business Profile and the search fundamentals without one. If you need a website too, that's something we build.

Is this different from your managed SEO service?

Yes. This course teaches you to handle the basics yourself. Our managed Local SEO service means we do it for you on an ongoing basis.

Will I come out of this ranking on Google?

Ranking takes time and consistency. You will leave with a clear understanding of what to do and a checklist to follow. Most people see movement within a few months of applying it properly.

SEO Basics · Liverpool

Learn how to get found on Google.

Most SEO advice is written for people who already understand it. This session is different. We explain how search works, show you what to fix on your own site, and give you a simple monthly checklist. All in plain English.

DurationHalf day (3–4 hours)

LevelBeginner

FormatIn-person

Enquire about this course

What you will leave knowing

Practical skills you can use the same day. Not theory.

Understand how Google decides which businesses show up first
Set up and optimise your Google Business Profile properly
Fix the on-page basics that make a real difference
Know what to check every month without drowning in data
Understand what a good local citation is and why it matters

Who this is for

Liverpool business owners who want to show up when local customers search for what they offer, but don't want to hand everything to an agency and not know what's happening. Tradespeople, cafés, service businesses, landlords. No technical background needed.

What we cover

Session 1

How Google search works

What Google is trying to do and why it matters for you
Local search vs general search: the difference
What signals Google uses to rank local businesses

Session 2

Google Business Profile

Setting it up correctly from scratch
Categories, services, photos, and posts
Getting and responding to reviews

Session 3

On-page SEO basics

Titles, meta descriptions, and headings
Writing page content Google and humans both understand
The most common mistakes and how to fix them

Session 4

Citations and monthly habits

What citations are and why consistency matters
Where to list your business for free
A simple monthly checklist you can follow

Cost

One-off fixed fee. Get in touch and we will confirm the cost based on what you need from the session.

Your trainer

Brian

20 years in digital marketing, with a focus on local search for Liverpool and Merseyside businesses across trades, hospitality, and services.

Common questions

Interested in this course?

Get in touch and we will tell you exactly what the session covers, when we can run it, and what it costs.

Get A Free Website Check