Do I need any experience with Facebook ads?

No. We start from where you are. If you've never touched Ads Manager, that's fine. If you've run ads before but they haven't worked, we'll show you why.

Is this in person or online?

Either works. We can come to you if you're in Liverpool or Merseyside, or run the session over video call.

What ad budget do I need after the training?

For testing, we typically recommend at least £300–500 per month in ad spend. Below that, the data comes in too slowly to make useful decisions.

What's the difference between this and managed Facebook ads?

Training means you run your own campaigns. Managed means we handle everything on an ongoing basis. If you'd rather hand it off entirely, see our Facebook Ads management service.

Facebook Ads Course · Liverpool

Learn to run Facebook ads for your business.

Not everyone wants to pay monthly management fees. If you want to understand Facebook advertising properly, how to set up campaigns, who to target, what to spend, and how to read the results. This is a hands-on session built around your actual business.

DurationHalf day (3–4 hours)

LevelBeginner

FormatIn-person or online

Enquire about this course

What you will leave knowing

Practical skills you can use the same day. Not theory.

Set up and run your own Facebook ad campaigns without help
Know who to target and how to find them in Ads Manager
Write ad copy and choose creative that gets results
Set a budget that makes sense for your margins
Read your results and know what to change
Install Facebook Pixel and track conversions on your site

Who this is for

If you run a trade business, café, shop, or service in Liverpool and you want to understand Facebook ads without paying ongoing agency fees. This session is built for you. No experience needed. We start from where you are.

What we cover

Session 1

Ads Manager and account setup

Navigating Meta Ads Manager
Business Manager setup and Pixel installation
Conversion tracking: what to measure and why

Session 2

Audience targeting

Who your customers are and how to find them
Custom audiences, lookalikes, and saved audiences
Geo-targeting for Liverpool and Merseyside

Session 3

Campaign structure and ad creative

Campaign, ad set, and ad: how the structure works
What makes ad copy and images work
Common mistakes and how to avoid them

Session 4

Budget, results, and what to do next

How to set spend without wasting it
Reading your results, what matters, what doesn't
30-day follow-up support after the session

Cost

One-off fixed fee. Get in touch and we will give you a straight answer once we know your situation. No ad spend required for the session itself.

Your trainer

Brian

20 years in digital marketing. Has run Facebook campaigns for Liverpool businesses across trades, hospitality, retail, and services.

Common questions

Interested in this course?

Get in touch and we will tell you exactly what the session covers, when we can run it, and what it costs.

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