If you’re an electrician in Liverpool, you’ve likely asked yourself whether Facebook ads are worth the investment.
Some trades boost posts when work slows down. Others try paid ads once, see little return, and decide it doesn’t work.
The issue is rarely the platform itself.
It’s the structure behind the campaign.
To move beyond assumptions, we ran a structured £500 Facebook ad campaign for a Liverpool-based electrician. The objective was clear: generate qualified local enquiries within a realistic service radius.
This guide breaks down:
How the campaign was built
The real performance data
What worked and what failed
How local electricians can apply the same principles
Why Many Facebook Ad Campaigns Fail for Trades
Facebook advertising for electricians often underperforms because of:
- Broad geographic targeting
- Boosted posts instead of structured campaigns
- Sending traffic to general homepages
- Weak testimonials
- No ongoing optimisation
According to the Meta Business Help Center , campaigns perform best when structured around clear objectives, audience segmentation, and continuous optimisation—not single boosted posts.
Advertising for local trades is about relevance, not reach.
Campaign Overview: Structure and Objectives
Budget
£500 over two weeks
Objective
Generate qualified enquiries from homeowners
Geographic Targeting
Strict 5-mile radius around the electrician’s base in Liverpool
Audience Filters
- Homeowners
- Ages 28–65
- Mobile-first placements
- Interests related to property and maintenance
The campaign was split evenly between broad Liverpool targeting and tight 5-mile targeting for comparison.
Why the 5-Mile Radius Strategy Improved Performance
Electricians operate within travel limits. Time affects margin.
Targeting “Liverpool” broadly includes:
- Areas outside emergency response range
- Lower intent users
- People less likely to convert quickly
By narrowing targeting to a 5-mile radius, relevance increased and wasted spend dropped.
Performance Comparison
| Metric | Broad Liverpool | 5-Mile Radius |
|---|---|---|
| Budget Split | £250 | £250 |
| Cost Per Click | £1.82 | £1.14 |
| Click-Through Rate | 1.6% | 2.9% |
| Landing Page Views | 73 | 119 |
| Enquiries | 5 | 14 |
| Cost Per Enquiry | £50 | £17.85 |
| Booked Jobs | 2 | 6 |
The tighter targeting:
- Reduced cost per click
- Nearly doubled engagement
- Produced three times as many booked jobs
Local precision drives better commercial outcomes.
If you want to strengthen visibility alongside ads, see:
→ /local-seo-liverpool
Creative Testing: What Actually Generated Enquiries
We tested three ad formats:
| Ad Type | CTR | Cost Per Enquiry |
|---|---|---|
| Generic Service Ad | 1.4% | £41 |
| Testimonial Image | 2.7% | £22 |
| Short Intro Video | 3.1% | £19 |
The testimonial and video formats outperformed generic claims.
Why?
Because people trust people.
A review from a local homeowner carries more weight than a headline stating “Fully Qualified Electrician.”
Authenticity improved performance.
The Landing Page: Why Mobile-First Design Matters
Traffic was sent to a dedicated landing page instead of a homepage.
The page included:
- Clear service headline
- Bullet list of services
- Reviews and certifications
- Click-to-call button
- Short enquiry form (Name, Phone, Problem)
More than 80% of visitors accessed the page via mobile.
According to Ofcom’s Online Nation Report, mobile devices dominate UK internet usage, especially for everyday local services.
Additionally, Google’s web performance guidance shows that even small delays in load time can significantly reduce conversion rates.
Behaviour Patterns: When Liverpool Homeowners Convert
Enquiry timing revealed a strong pattern.
Peak conversion window:
6pm–9pm
This aligns with typical homeowners’ behaviours.
- Returning from work
- Noticing electrical issues
- Browsing on mobile devices
Scheduling ads during high-intent hours improved efficiency.
Research from Think with Google (https://www.thinkwithgoogle.com/consumer-insights/) shows that consumers frequently move between social discovery and active search before contacting local service providers.
This supports running Facebook ads alongside strong local search visibility.
What Didn’t Work
Several elements underperformed:
- Broad city-wide targeting
- Generic “Fully Qualified” messaging
- Stock-style imagery
- Running ads 24 hours without adjustment
- Ads lacking testimonials
Without monitoring and optimisation, approximately 30% of the budget would have been inefficient.
Regular review and refinement were essential.
Was the £500 Campaign Worth It?
The campaign did not generate dramatic overnight revenue.
It did produce:
- 14 qualified local enquiries
- 6 booked jobs worth well over £2000
- Reduced cost per lead over time
- A repeatable campaign framework
More importantly, it created data.
The electrician now has:
- Proven radius targeting
- Tested creative formats
- Identified peak enquiry hours
- A scalable ad model
That reduces uncertainty in future advertising spend.
How Facebook Ads Fit Into a Broader Liverpool Strategy
Facebook ads work best when supported by:
- Positive Google reviews
- Strong local SEO visibility
- Fast, mobile-friendly website
- Clear service positioning
Advertising generates attention.
Trust and usability convert it.
Practical Checklist for Electricians Running Facebook Ads in Liverpool
Targeting
☐ Limit ads to 3–5 mile radius
☐ Focus on homeowners
☐ Avoid broad city-wide targeting
☐ Prioritise mobile placements
Creative
☐ Use real photos or short videos
☐ Include at least one testimonial
☐ Keep headlines clear and location-specific
Landing Page
☐ Use a dedicated landing page
☐ Keep enquiry form short
☐ Display reviews and certifications
☐ Ensure rapid mobile load speed
Optimisation
☐ Monitor performance weekly
☐ Turn off underperforming ads
☐ Adjust scheduling based on enquiry timing
☐ Track cost per enquiry consistently
Frequently Asked Questions
Are Facebook ads worth it for electricians in Liverpool?
Yes, when structured properly. Tight geographic targeting, real testimonials, and a fast mobile landing page significantly improve results.
How much should a Liverpool electrician spend on Facebook ads?
A £300–£500 test budget over two weeks is typically enough to gather meaningful performance data.
What is the best targeting strategy for local electricians?
Limit ads to a realistic 3–5 mile service radius and focus on homeowners aged 28–65.
Should electricians boost posts or run full campaigns?
Full campaigns perform better because they allow detailed targeting, scheduling, creative testing, and tracking.
How quickly do Facebook ads generate enquiries?
Most campaigns need three to five days of data before performance stabilises.
Structure Beats Guesswork
The £500 Facebook ads experiment showed something important.
Facebook ads for Liverpool electricians are not unpredictable.
Unstructured campaigns are.
When we tightened targeting to a 5-mile radius, used real testimonials, scheduled ads around peak behaviours, and sent traffic to a fast mobile landing page, performance improved. Costs dropped. Enquiries increased. Booked jobs followed.
The difference wasn’t luck.
It was a structure.
For electricians in Liverpool, Facebook advertising works best when it’s treated as a system:
- Clear geographic targeting
- Local credibility
- Strong reviews
- Mobile-first design
- Ongoing optimisation
If those foundations are weak, ads amplify the problem.
If they’re strong, ads accelerate growth.
Build an Effective Local Lead System!
At L1 Web Tips, we specialise in helping Liverpool traders move from random boosts to structured digital systems that generate consistent local enquiries.
Whether you need:
- A high-converting landing page
- Proper Facebook campaign setup
- Local SEO support
- Faster mobile performance
- Or a full digital audit
We can help you build something predictable.
If you’d like to discuss how this could work for your business, you can get in touch here:
👉 https://l1webtips.com/contact-us
No pressure. Just a clear conversation about what would actually move the needle for your business.
